Target Won't Be Selling Beyoncé's Album

Beyoncé before she swings her "#1 Album in 104 countries" trophy at Target's face.

Yea, once again, you read right. Target won't be selling Beyoncé's latest album when it's available for retail.


Target released a statement as to why they won't be shelving it:

While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce's new self-titled album 'Beyonce.'

To me, it basically just sounds like, "Wahhh, we didn't get it first." But they did give a decent reason, explaining that

"when a new album is available digitally before it is available physically, it impacts demand and sales projections"

I guess, but still...it's Beyoncé and no matter where it was released first, the album is still bound to do very well everywhere else. I mean, think about how many people who weren't able to buy it just yet and are salivating after it right now!


Despite its lack of promotion, the album has gone #1 in 104 countries, sold 80,000 copies in the first three hours of being available, and has also smashed the record for first week sales in three days. 

That's okay, Target. We'll just get it at Walmart, your competitor.